I aspire to create ideas and products that matter to people. I approach design and business challenges with strategic thinking and human-centered design methods. In my work, I guide clients and team to develop strategies based on business objectives, as well as insights from user needs and behaviors.


Since 2005, I have helped organizations design various products and services. Some examples are telecommunication service offerings, workflow-based hospital information system, behavioral modification program for obesity patients, in-car tablet, consumer-facing social media campaign, and e-commerce website. I have extensive experience in designing solutions in the area of healthcare.

I like hiking, traveling, experimenting with food, and playing board games.